Landsail Tires announced the launch of the new Elyte Associate Dealer Program today, designed to give independent tire dealers an opportunity to put some extra cash in their pockets and help distributors boost sales.

Dealers that become part of the Elyte Associate Dealer network can earn up to $3 for every tire sold. To reward early participation, all Q2 2025 purchases will count toward their earnings. Dealers must register by June 1 to qualify for the bonus payout.

"This initiative underscores our dedication to building strong, collaborative partnerships with our independent dealers," explained Maxwell Wee, Executive Vice President of Sentury Tire USA. "We are confident that the Elyte Associate Dealer Program will be a catalyst for shared prosperity and directly support our dealers in achieving their business goals".

Dealers can enroll now by visiting: https://www.landsailtires.com/elyte.