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Landsail introduced new tires at the Sentury Tire USA booth, along with two exciting brand partner builds. Sentury’s booth was a clear highlight, featuring a fully digital and physical media experience, and Landsail Tires did not disappoint with the introduction of the RD3 AS, a new All-Season tire, and the RD-365 LMD All-Weather, a new Last-Mile Delivery tire. Landsail also showcased their range of established tire patterns, including the LS588 UHP featured on our brand partner’s build, a classic 1966 Ford Mustang from Sin City Muscle Cars.

SEMA 2024

Show attendance was back to pre-2020 numbers, with an estimated 150,000 attendees on opening day alone, and the South Hall at maximum capacity, compared to only being at 50% capacity in 2023. This year's 160,000 people attended the SEMA show, with 10% of these being from 140 countries outside the US. As usual, many of the auto industry’s buyers and decision-makers were in attendance, making up about 44% of attendees. Over 2,400 brands exhibited at SEMA 2024, and over 1,400 vehicles were on display.

The Vegas Loop, a free, underground transportation system that connects and transports people around the Las Vegas Convention Center Campus, featured some upgrades this year with more routes added to their tunnel system and the addition of the Tesla Cyber Truck to the fleet. SEMA also offered an industry education platform for professional development and training.

SEMA Fest, a concert held on the last night of the SEMA show, featured musical artists Cage The Elephant, and reggae rock band Sublime with some of their original members! Other exciting events at SEMA 2024 included an electrifying action-sports demonstration by Nitro Circus, featuring renowned freestyle motocross athletes, and Shell Performance Unbound, a race simulator experience.

Recapture the excitement of the SEMA Show in our SEMA recap video!

Landsail Tires Thanks You!

SEMA 2024 was an amazing opportunity for the Landsail team to show the newest tire innovations, and to develop and strengthen relationships with both partners and customers. A big thank you to all who stopped by the booth and showed their support, and to Landsail’s brand partner who featured Landsail tires on their custom build.

Read about last years' SEMA show in our previous blog:
Landsail Tires at SEMA 2023!